Latest Blog Entries

It might seem difficult to believe, but there are times when traditional SEO techniques are simply…impractical. Low search volume, highly-specialized keywords or an industry dominated by huge, well-funded competitors can make traditional search and PPC campaigns difficult, to say the least.

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The usage of specific words, names, or phrases often ebbs and flows over time. For instance, a term can be used colloquially and then, all of the sudden, its usage explodes from regional use to common use across a nation or the globe. Words can burst on the scene as a result of social movement, invention, discovery, or new connotation. Many such words are just as quickly forgotten by all that had once used them regularly. Some words even make a comeback after they have been left for dead. In my lifetime, the words/terms "far out", "fruition", "Edsel", "Bicentennial", and "comrade" are prime examples of words that have exploded, gone, and even come back in similar or different connotation.

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The word "cloud", in relation to the information technology (IT) world, has become a popular piece of computer-related phraseology. Be it "cloud computing", "cloud applications", or your company's complete software and hardware services and holdings out in the "cloud", we hear more about it every day.

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